News

When disaster strikes, do you have a plan to protect your organization’s brand and reputation – even its very existence? Effective communication is key during any crisis. Hear personal case studies from industry experts of how they effectively handled hostage situations, prison riots, health scares and other high-profile events. And learn how you can identify (more…)

For 53 years, Maryland Public Television (MPT) has enriched lives and strengthened communities through the power of media. MPT covers the state of Maryland and Washington, DC, as well as portions of Delaware, Pennsylvania, Virginia, and West Virginia. A state agency, it operates under the auspices of the Maryland Public Broadcasting Commission. MPT creates and (more…)

Being an effective spokesperson involves much more than learning how to do an on-camera interview. In this workshop, veteran spokespeople Ragina C. Ali (AAA) and Elise Armacost (Baltimore County Government) talk about the skills you need to master before you go in front of the camera. Developing consistent media relations policies, understanding marketing vs. public (more…)

From its famous “Book of Lists” to the daily mobile edition to breaking news and the weekly printed newspaper, the Baltimore Business Journal is the go-to publication for reaching C-suites across Baltimore. The BBJ’s Editor-in-Chief Joanna Sullivan and others will share insights and tips on the best ways BPRC members can get coverage and grow (more…)

The Baltimore Banner’s much-anticipated debut is going to be different than those of other nonprofit journalism experiments, not least because it has ample funding from the start. As many as 50 staffers will be on-hand for the office ribbon-cutting in early April, and the space has room for at least 50 more, reflecting ambitious expectations (more…)

Now more than ever, social media is an integral part of any public relations plan. Facebook, Twitter, Instagram and other web-based platforms continue to evolve as tools for reaching our customers and building our brands. Again this year, the Baltimore Public Relations Council (BPRC) has gathered experts from the region and across the U.S. to (more…)

Maryland is a richly diverse state – home to people of varied perspectives and racial and ethnic backgrounds, where both urban and rural cultures flourish. These media outlets target the unique interests. And, BPRC’s March 2022 program -– Diverse Media Voices – is a great opportunity to learn more about some of the media outlets and specialists that serve (more…)