News

Join us virtually on Tuesday, September 21 as we meet with Baltimore news icon, WBAL-TV 11, and its partner radio stations WBAL NewsRadio and 98 Rock. An exciting panel will share insider tips for getting their attention and securing the coveted broadcast coverage for your company or client! Panelists include*: Jerome Chester, Director of Programming (more…)

The pandemic has changed the Public Relations, Media Relations and communications world in many ways. The “old days” of holding events and press conferences in-person, on-location may never look the same coming back – we now have options including doing these news events virtually.  So, how to take advantage of presenting virtual events and pressers? (more…)

Now more than ever, social media is an integral part of any public relations plan. Facebook, Twitter, Instagram and other web-based platforms continue to evolve as tools for reaching our customers and building our brands. Again this year, the Baltimore Public Relations Council has gathered experts from the region and across the U.S. to help (more…)

With PR pros outnumbering journalists 6 to 1, a rate that has doubled in the past 10 years, it’s no surprise that many reporters have transitioned to jobs outside of journalism. What may come as a shock is that some journalists are crossing over to the other side of media relations – from being pitched (more…)

CNN Worldwide is a unit of WarnerMedia News & Sports. Upon its launch in 1980 by Turner Broadcasting System, CNN was the first television channel to provide 24-hour news coverage and the first all-news TV channel in the US. Now CNN is much more than “Cable News Network! Its CNN Newsource is how its 11,000 (more…)

Poop Hyperlocal news products have long been a valuable resource for PR practitioners – a tool for reaching target audiences and getting our messages heard. But the rise of online journalism has hit local news harder than any other aspect of the news industry; more than 1,300 communities in the U.S. have lost local news (more…)

Now more than ever, maintaining a strong presence on social media is critical for any brand’s awareness. Are you up to speed on your social strategy? Familiar with using LinkedIn for finding new business opportunities? What’s the tie-in between social media and PR, and how do you figure out a video strategy? Learn about these (more…)

This event has been postponed. Hyperlocal news products have long been a valuable resource for PR practitioners – a tool for reaching target audiences and getting our messages heard. But the rise of online journalism has hit local news harder than any other aspect of the news industry; more than 1,300 communities in the U.S. (more…)