Making the Switch: Moving from Journalism to Public Relations, May 18

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  • The Switch
     May 18, 2021
     8:30 am - 10:30 am

With PR pros outnumbering journalists 6 to 1, a rate that has doubled in the past 10 years, it’s no surprise that many reporters have transitioned to jobs outside of journalism. What may come as a shock is that some journalists are crossing over to the other side of media relations – from being pitched to pitching. The fragmentation of media and adoption of the paid, earned, shared and owned media model, is causing them to consider new roles.

The route from journalism to public relations is a well-trodden path for journalists seeking an alternative career. Senior communication roles in sports, government, and local authorities are routinely filled by journalists.


Sherrie Johnson – Director of Communications, Prince William County Gov’t, Virginia; former reporter at WMAR

Erik Neilson – Lead Videographer / Producer, University of Maryland Baltimore; former photographer at WJZ, WMAR, WBFF

Terry OwensPulsar, PR Consultant w/ MDOT; former reporter/anchor at WMAR

Sam Ringgold – Managing Director, Fallston Group; former reporter, WMAR; Communications Director at BPD

Yvonne Wenger – Director of Communications, Office of City Council President Nick J. Mosby; former reporter at The Baltimore Sun

DATE: Tuesday, May 18, 2021, 8:30-9:00 a.m. – Zoom Networking; 9:00-10:30 a.m. – Program

LOCATION: Virtual Zoom – Link Provided After Registration

FEE: $25 Members; $45 Future Members. Early Bird registration $5 off. (Cancellations after Friday, May 14 will not be refunded.)


United States


Virtual Conference Over Zoom – Link Provided Prior to Event