- The Switch
May 18, 2021
8:30 am - 10:30 am
With PR pros outnumbering journalists 6 to 1, a rate that has doubled in the past 10 years, it’s no surprise that many reporters have transitioned to jobs outside of journalism. What may come as a shock is that some journalists are crossing over to the other side of media relations – from being pitched to pitching. The fragmentation of media and adoption of the paid, earned, shared and owned media model, is causing them to consider new roles.
The route from journalism to public relations is a well-trodden path for journalists seeking an alternative career. Senior communication roles in sports, government, and local authorities are routinely filled by journalists.
DATE: Tuesday, May 18, 2021, 8:30-9:00 a.m. – Zoom Networking; 9:00-10:30 a.m. – Program
LOCATION: Virtual Zoom – Link Provided After Registration
FEE: $25 Members; $45 Future Members. Early Bird registration $5 off. (Cancellations after Friday, May 14 will not be refunded.)
Virtual Conference Over Zoom – Link Provided After Registration