Now more than ever, social media is an integral part of any public relations plan. Facebook, Twitter, Instagram and other web-based platforms continue to evolve as tools for reaching our customers and building our brands. Again this year, the Baltimore Public Relations Council has gathered experts from the region and across the U.S. to help us refine and expand our digital marketing and communication skills. Please join us (via Zoom)  for BPRC’s 5^th Annual Social Media Spring Training Workshop for practical, timely information about how to get the most out of your social media presence.  Click Here for Speaker Bios!

DATE: Tuesday, April 20, 2021
8:30 a.m. – Virtual Networking
9:00 a.m. – Workshop

LOCATION: Virtual Conference via Zoom – Link provided After Registration

FEE: $45 for BPRC members; $75 for  future members; Register before April 6th to receive a $5.00 discount! (Cancellations after Friday, April 16th will not be refunded.)

AGENDA:

NETWORKING
8:30 a.m. – 9 a.m.

WELCOME
Ragina C. Ali, President, BPRC
Manager, Public & Government Affairs, AAA Mid-Atlantic

Jena Frick, Moderator & Program Chair, BPRC
Senior Media Relations Specialist, University of Maryland, Baltimore

SESSION 1: Video and Live Streaming On a Budget
9 a.m. – 9:45 a.m.
Presenter: Bryan Sears, Government Reporter, The Daily Record, Annapolis

SESSION 2:  The Rise of Influencer Marketing
9:45 am – 10:30 am
Presenter: Claire Knudsen, Social Media Director, TBC, Baltimore

BREAK & ANNOUNCEMENTS
Ragina C. Ali, President, BPRC

SESSION 3: Freedom of Speech & Liability Issues
10:30 am – 11:15 am
Presenter: Mara J. Gassmann, Ballard Spahr, Attorney, Seattle

SESSION 4: NEW TOPIC! Search Engine Marketing Explained
11:15 am – 12:00 pm
Presenter: Karen Cruz, President, The Marketing Click, Baltimore