AI is rapidly changing the way PR professionals create, distribute and manage content—but what are the real risks and opportunities? Join Kevin Berrier, Marketing Director at the MDDC Press Association, for a practical, interactive look at how AI is being used in PR and news media. This virtual lunch-and-learn will explore topics including:

• News Media & AI Ethics: How newsrooms are using internally and how they scrutinize AI-generated content submitted to them.
• Risks of using AI to generate images: Platforms like Meta, TikTok, and Google are flagging even lightly color-enhanced images as AI-generated — a real risk for PR content placed with news outlets.
• Brand Voice Training: Practical guidance on training AI models to produce content that authentically reflects an agency’s or client’s voice; how to avoid detectable “AI-sounding” output.
• Workflow Guardrails: Best practices for placing human checkpoints in AI-assisted workflows

Come ready to separate AI fact from fiction, test your knowledge through live polling, and leave with practical takeaways for using AI responsibly and effectively in your PR work.

DATE & TIME: Tuesday, October 20, 2026, 12:00 – 1:00 p.m. – Program

LOCATION: Virtual Program Over Zoom – Link Provided One Week Before Event

FEE: $25 Members; $45 Future Members; Early Bird Registration is $5 off – must register by October 6. (Cancellations after Friday, October 16, will not be refunded.)