BPRC’s Social Media Spring Training Workshop, March 21, 8:30am – 12:00pm

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  • Social Media Workshop
     March 21, 2017
     8:30 am - 12:00 pm

Spring signifies a time of renewal and growth, so what better time to sharpen and develop your social media IQ? Whether you are a pro or just getting your feet wet, we’ve lined up Baltimore’s best in social to discuss best practices to boost buzz, build brand recognition and engage audiences on the hottest social media platforms.

Breakfast, Networking & Keynote from Hilary Phelps Eldridge, Partner at Achilles PR
8:30am – 9:00am

About the Keynote Speaker:
Hilary Phelps Eldridge, partner at Achilles PR, specializes in helping clients develop and elevate their social brand. One of the Baltimore Sun’s ’50 Women to Watch,’ she is also well-known as the founder and creative director of Genuine Joy, an interactive lifestyle website, featuring content focused on fashion, fitness, culture, travel and culinary.

Session 1: Snapchat Unfiltered: The Platform That Isn’t Disappearing
9:00am – 10:00am
Snapchat’s huge. Now what? Valued at over $20B, Snapchat’s more than 150 million daily active user count shows no signs of slowing. This session will take a look at what it takes to succeed on the real-time photo messaging platform, whether you’ve just started, are taking a backseat approach or have been snapping from the get-go. This session will include:
  • What you should know about the platform that makes it stand out
  • What audience is on Snapchat and does your brand need to talk to them
  • How to create content that allows your brand personality to shine and engage users

Ashley  Butler is the Director of Digital & Social at Abel Communications, a leading Mid-Atlantic public relations and digital communications firm. In her previous role, Ashley was responsible for managing paid, owned and earned social media strategy and shaping the voice and tone for the Greek Yogurt brand Chobani in New York. At Abel Communications, she leads a division focused on digital and social media, bringing her unique experience to the agency’s growing client base.

Session 2: Build Your Brand with #Instagram: A Panel of Baltimore’s Top Insta Experts
10:00am – 11:00am
Meet the movers and shakers of Baltimore’s best brands in the Instagram community. Our Instagram experts will discuss how to launch and build your brand on the ever-popular platform, increase your followers, create engaging content and ultimately convert online followers to customers. The panel will also share insights on the most useful mobile photography, technology and photo sharing apps available in the marketplace.

Moderator: Bridget Forney, PR specialist & brand correspondent

Jessica Bieber, Women’s Lacrosse Brand Manager at STX
Jessica Bieber is the Category Brand Manager for Women’s Lacrosse at Baltimore-based sporting goods company, STX. In her role, Jessica develops and implements brand communication strategy, leveraging social platforms to connect with key markets and drive online sales traffic. In her two years at STX, she has significantly grown the brand’s online following, delivering content that aligns with brand values, creates conversation around the sport and lifestyle, and supports product goals.
Liz Chong, Social Media & Digital Products Coordinator
Liz Chong has held numerous positions in social media marketing, including management of the social strategy for Light City Baltimore. Liz graduated from the University of Maryland Baltimore County with a Bachelors of Art in Media and Communications Studies.
Meredith Herzing, Digital & Social Media Producer at Baltimore Magazine

Meredith Herzing is the digital and social media producer at Baltimore Magazine, where she manages the daily flow of social content and produces online exclusive videos and photo galleries. Prior to working at the magazine, she obtained a degree in journalism with a concentration in visual communications from Michigan State University.

Session 3: Broadcast Your Brand’s Story with Facebook Live
11:00am – 12:00pm
Facebook Live videos are watched three times longer than video that was not filmed live, indicating that live video is the secret ingredient that garners engagement from audiences around the world. But live streaming is unpredictable and can be risky for many brands. In this session, you will learn how to eliminate the risk in addition to:
  • Execute Facebook Live videos
  • Plan and set goals for live streams
  • Train appropriate spokespeople and influencers
  • Promote the broadcast across social channels to ensure your audience is ready for when you go “live”
  • Utilize Facebook Live as a channel to deliver news on your own page or on a media outlet’s page
Megan Knight, Multi-Media Journalist at WMAR-TV ABC2
Megan Knight is a multi-media journalist for ABC2. She covers local, national and international stories during Good Morning Maryland, writes and produces stories for a weekly “Making a Difference” segment and also writes for the food blog Taste Buds on abc2news.com.
Faye Lukas, Communications & Social Media Specialist at Maryland SPCA

Faye Lukas is the Communications and Social Media Specialist at the Maryland SPCA. In her role, Faye creates social media campaigns and uses various social media platforms to engage people in the Maryland SPCA’s mission of improving the lives of pets and people in the community. Faye graduated from Loyola University of Maryland with a degree in Communications and Digital Media. Faye has one pet at home, Copper, a mild-mannered four-year-old shepherd mix.

DATE:  Tuesday, March 21, 2017, 8:30 am-12:00 pm

 $40 for BPRC members; $60 for non-members; $20 for students; Register before March 14th to receive a $5.00 discount! Walk-ins will be charged an additional $10.

Towson University, West Village Commons, Ballroom C, 424 Emerson Drive, Towson, MD 21204
(West Village Commons is located on Emerson Drive.)

You may access the West Village Commons garage from either Towsontowne Blvd or Osler Drive. Both entrances are at a stoplight. Please be sure to use the visitor entrance. There is no parking code.  Please tell the parking attendants that you are there for the BPRC event. 


Towson University, West Village Commons, Ballroom C, 424 Emerson Drive, Towson, 21204, United States