Social Media Workshop
March 21, 2017
8:30 am - 12:00 pm
Spring signifies a time of renewal and growth, so what better time to sharpen and develop your social media IQ? Whether you are a pro or just getting your feet wet, we’ve lined up Baltimore’s best in social to discuss best practices to boost buzz, build brand recognition and engage audiences on the hottest social media platforms.
Breakfast, Networking & Keynote from Hilary Phelps Eldridge, Partner at Achilles PR
8:30am – 9:00am
About the Keynote Speaker:
Hilary Phelps Eldridge, partner at Achilles PR, specializes in helping clients develop and elevate their social brand. One of the Baltimore Sun’s ’50 Women to Watch,’ she is also well-known as the founder and creative director of Genuine Joy, an interactive lifestyle website, featuring content focused on fashion, fitness, culture, travel and culinary.
- What you should know about the platform that makes it stand out
- What audience is on Snapchat and does your brand need to talk to them
- How to create content that allows your brand personality to shine and engage users
Ashley Butler is the Director of Digital & Social at Abel Communications, a leading Mid-Atlantic public relations and digital communications firm. In her previous role, Ashley was responsible for managing paid, owned and earned social media strategy and shaping the voice and tone for the Greek Yogurt brand Chobani in New York. At Abel Communications, she leads a division focused on digital and social media, bringing her unique experience to the agency’s growing client base.
Moderator: Bridget Forney, PR specialist & brand correspondent
Meredith Herzing is the digital and social media producer at Baltimore Magazine, where she manages the daily flow of social content and produces online exclusive videos and photo galleries. Prior to working at the magazine, she obtained a degree in journalism with a concentration in visual communications from Michigan State University.
- Execute Facebook Live videos
- Plan and set goals for live streams
- Train appropriate spokespeople and influencers
- Promote the broadcast across social channels to ensure your audience is ready for when you go “live”
- Utilize Facebook Live as a channel to deliver news on your own page or on a media outlet’s page
Faye Lukas is the Communications and Social Media Specialist at the Maryland SPCA. In her role, Faye creates social media campaigns and uses various social media platforms to engage people in the Maryland SPCA’s mission of improving the lives of pets and people in the community. Faye graduated from Loyola University of Maryland with a degree in Communications and Digital Media. Faye has one pet at home, Copper, a mild-mannered four-year-old
FEES: $40 for BPRC members; $60 for non-members; $20 for students; Register before March 14th to receive a $5.00 discount! Walk-ins will be charged an additional $10.
LOCATION: Towson University, West Village Commons, Ballroom C, 424 Emerson Drive, Towson, MD 21204
(West Village Commons is located on Emerson Drive.)
PARKING: You may access the West Village Commons garage from either Towsontowne Blvd or Osler Drive. Both entrances are at a stoplight. Please be sure to use the visitor entrance. There is no parking code. Please tell the parking attendants that you are there for the BPRC event.
Venue: Towson University