- Holiday Luncheon: The New “TU”
December 10, 2019
12:00 pm - 2:00 pm
Join us for our annual holiday luncheon on Towson Univeristy’s 2019 branding campaign.
Earlier this year, Towson University launched a brave and bold new brand campaign. It featured the first redesign of TU’s visual image in more than 20 years. It also brought about new key messages and, most importantly, a renewed sense of pride in Maryland’s fastest-growing university. TU’s staff experts in the Office of University Marketing & Communications will share the steps that led to the brand launch, including a discussion of focused public relations efforts and earned media results, as well as some stories from along the way.