Description:

In this digital age, your organization’s digital media measurement methods must become more integrated with your overall measurement efforts. This workshop’s panel members will discuss methods of measuring the effectiveness and ROI of digital media campaigns. You’ll hear from industry leaders about how to measure who sees your content and when they see it, and determine the impact of your online campaigns on your organization’s brand-building.

Panel Members:

Matt Bracken, Director of Audience Engagement/Development, The Baltimore Sun

Sean Carton, DCD
Professor of Practice, Department of Marketing and Entrepreneurship, University of Baltimore

John Walker, Digital Marketing Manager, JPL Integrated Communications, Inc.

WHEN: Tuesday, April 8, 2014. Registration and light breakfast begins at 8:30 a.m.; program and Q&A runs from 9:00 to 10:30 a.m.

LOCATION: Brick Bodies Corporate Offices, 212 W. Padonia Road, Timonium, MD 21093

FEES: $15 for BPRC members; $25 for non-members; $10 for students; guests of members are free. Register before April 8th to receive a $5.00 discount! Walk-ins will be charged an additional $10.