Social Media Workshop
April 17, 2018
8:30 am - 12:00 pm
From LinkedIn and Facebook, to social action and algorithms, we’ve gathered some of the best social media experts Baltimore has to offer to take your digital skills to the next level. Join BPRC for the 2nd Annual Social Media Spring Training Workshop to learn about platform changes, how to amplify thought leadership, and network with over 75 other communications professionals.
Breakfast, Networking & Keynote
8:30am – 9:00am
Visit Baltimore is encouraging all of Baltimore to join the #MyBmore campaign, where locals and travelers alike share what they love about Baltimore. Let’s show the world what makes Baltimore special, you in?!
There is no better time than now to celebrate the beauty, power and resilience of Baltimore. And, #MyBmore is the symbol of this growing movement! Today, across various social media platforms Baltimore residents, families, business owners, universities, churches, nonprofits, sports teams, attractions, museums, theaters and artists are sharing what they love about Baltimore with the world. Recognizing the power of social media, Visit Baltimore is encouraging out-of-market travelers to follow #MyBmore for a behind-the-scenes peek of Baltimore all told by the people who know the city best, the locals.
Dionne Joyner-Weems, Vice President of Marketing and Community Affairs at Visit Baltimore
In her role, Dionne has been involved in the planning and marketing of landmark annual events like Baltimore’s third annual Light City Baltimore Festival, the fifth annual Baltimore Reunion Expo and Baltimore’s second annual Legends & Legacies Jubilee. A graduate of Morgan State University, very early in her career, Dionne developed an appreciation of storytelling through marketing and communications. Dionne is viewed as a champion and cheerleader for her hometown and she is committed to working every day to highlight Baltimore’s resilience, grit and grace.
Session 1: Inspiring Social Action
9:00am – 9:45am
Join the National Aquarium’s Director of Content Strategy, Nabila Chami, for an open dialogue on how to engage social audiences in positive action. Whether your brand’s cause is connected to education, the environment or animal welfare, Nabila will share proven strategies to take your social engagement strategies to the next level, helping to build an impassioned community of online supporters and brand advocates.
Nabila Chami is the Director of Content Strategy at the National Aquarium. In her role, Nabila’s work connects millions online with the important work the Aquarium’s dedicated staff and volunteers are doing to change the way humanity views and cares for our ocean planet. With 7+ years of social and content strategy, Nabila worked to establish social media presences for ABC and CBS radio affiliates in Washington DC before entering the nonprofit world. Nabila graduated from American University with a Bachelors of Art in Journalism.
Session 2: From Land to Brand: Social Media’s Role in Destination Marketing
9:45am – 10:30am
Whether you’re introducing a new metropolitan hotspot or giving fresh life to an iconic landmark, a considered social media strategy can play a major role in engaging local, national, and global audiences. In this session, we’ll look at how Rockefeller Center and DC’s District Wharf are creating conversations and inspiring visits by tapping into the heart of the experiences they offer.
Ambyr Hochman is a Senior Content Marketing Manager at HZDG. In her role, Ambyr drives content from concept through to publishing for clients including District Wharf, Washington Redskins, Organic Valley and Rockefeller Center. At any given time, Ambyr and her husband can be caught behind the camera filming their pups, taking engagement photos, or styling scenes for one of their four Instagram handles.
Craig Viera is a Senior Writer and Content Strategist at HZDG. In his role, Craig writes and strategizes with a focus in conceptual thinking and campaign development for clients including Disney, CES, Hilton, and Rockefeller Center. In a past life, he was a teacher and in a future life, he’ll own a dog.
Session 3: Five Ways to Position Yourself as a Thought Leader on LinkedIn
10:30am – 11:15am
With more than 500 million users, LinkedIn has become an unavoidable, but still underutilized, platform for PR professionals. The social channel is a critical tool in an overall thought leadership strategy that showcases expertise and credibility, generates visibility, and serves as a platform to curate personal brand content. LinkedIn has evolved beyond a digital resume and into a major content publisher—generating 9 billion newsfeed content impressions each week. This session will teach you how to optimize profiles to highlight expertise, develop and distribute the right content, and make connections that matter.
Jessica Fast is an Account Director at Abel Communications. Jessica leads strategy and implementation of programs for a group of the agency’s core clients. In 2016, Jessica was named one of Maryland’s top “20 in their 20’s” by the The Daily Record and has received numerous PRSA Maryland awards, including Best in Maryland. Jessica received her undergraduate degrees in Communications and Business Administration from Flagler College and later earned a Masters in Marketing from The Johns Hopkins University Carey Business School.
Session 4: Facebook, Algorithms, and Content – Oh my!
11:15am – 12:00pm
In a world where the word ‘social’ overwhelmingly refers to online communication platforms more than in-person events and activities, it’s critical that your organization understands the terms and knows how to play the game. Staying relevant gets harder every day as the landscape (and algorithm!) changes. In this session, we’ll offer practical solutions for how your brand, organization, or business can thrive in social media circles and even drive real revenue.
Kelly Jarvis is a Digital Strategist and Chief Revenue Officer at Enradius, LLC. Kelly created the social philosophy for Enradius’ social media services and manages a team of brand ambassadors that manage social media profiles daily across a variety of industry and brands. Kelly has 15 years of experience working with businesses of all types and sizes on their marketing initiatives. Kelly is also a wife, mom of 3 little ones, advocate for equality and justice, and Spinning instructor.
Taverlee Laskauskas is a Social Media Strategist at Enradius, LLC. In this role, Taverlee leads client efforts in creating and executing social media strategy across multiple platforms, developing and coordinating cross-promotional events with other local businesses and championing Enradius’ internal social exposure. A choreographer, dance instructor and mom, Taverlee is creative and in tune with today’s social platforms.
DATE: Tuesday, April 17, 2018, 8:30am – 12:00pm
FEES: $40 for BPRC members; $80 for non-members; $40 for students; Register before April 11th to receive a $5.00 discount! Walk-ins will be charged an additional $10.
LOCATION: Loyola University of Maryland — Timonium Graduate Center, 2034 Greenspring Dr, Rooms 54, 56 & 58, Lutherville-Timonium, MD 21093 Campus Map
PARKING: Free parking is available in the main parking lot in front of the Graduate Center Building