Social Media Account Executive, Bonnie Heneson Communications


Bonnie Heneson Communications, a full-service marketing/public relations/advertising agency, has an immediate opening for an experienced social media account executive. The ideal candidate will create and support social media campaigns, maintain and expand existing social media communities and increase engagement as well as provide content updates for client websites. The candidate should be comfortable working in a versatile, fast-paced environment.


  • Write, edit, post, monitor and respond to content for various social media channels (such as Twitter and Facebook)
  • Review, monitor, collect and report analytics for social media accounts
  • Monitor social media and industry news and trends to help clients remain competitive in their fields
  • Educate clients on best practices for social media
  • Continually monitor news in designated topic areas; devise ways to tie clients to relevant developments in current events
  • Develop and execute content-distribution strategies and channels
  • Serve as website producer, ensuring consistency of website content and strategy across digital properties
  • Participate in client events and activities, posting real-time content to inform and engage
  • Regularly audit digital content and develop strategies and production timelines to keep content fresh and timely
  • Define and manage SEO/SEM strategies
  • Develop and manage metrics reporting and analysis of the website performance and online communications effort
  • Support team members in public relations and marketing initiatives as assigned

Required Qualifications:

  • Bachelor’s degree preferably in English, journalism, communications, public relations, marketing or related field
  • One-to-three years of professional experience
  • Solid knowledge of website analytics tools
  • Experience in digital communications and/or interactive project management with an agency, corporation or nonprofit organization
  • Proficiency with social media monitoring and aggregator tools
  • Superior writing, editing and research skills and ability to work individually and in groups to meet goals
  • Experience with Google AdWords and/or paid social media
  • Experience integrating social media campaigns with eCRM, web and digital media efforts
  • Experience using WordPress
  • Strong organizational and project management skills and ability to adapt to changing situations and priorities

Office in Owings Mills. Please send resume and salary requirements to [email protected].