Public Relations Coordinator, McDaniel College

Position: Public Relations Coordinator
Reports to: Director of Public Relations FSLA     Status: Exempt
Department: Communications and Marketing    Salary Grade: A2

Classification: 12-month, nonessential SOC Code: 13-1161Scope: Working as a member of the Marketing and Communications Office, the Public Relations
Coordinator is responsible for implementing public relations strategies and initiatives for McDaniel College to ensure that the college meets its goals and objectives aimed at enhancing its reputation. An expert relationship-builder and persuasive communicator, the public relations coordinator will possess the political agility to professionally represent the college in a variety of circumstances, in person and in writing. Under the direction of the Director of Public Relations, the public relations coordinator will partner with senior leadership across the college to develop communication, with a particular focus on written communication that will be distributed to campus constituents. He/she will identify and develop opportunities for media placements, and use his/her skills to improve the profile of the college while providing superior messaging and communication support to on-campus leaders.

Responsibilities:
• Write news media releases and disseminate through appropriate news media channels. Develop positive relationships with media contacts to improve media coverage. Assist Director of Public
Relations in investigating and replying to news media inquiries;
• Produce talking points, speeches, PowerPoint presentations, columns and written communications for members of the leadership team as needed;
• Develop plans for promotion of college rankings, new degrees, announcements, and other college news;
• Help identify, plan, research, coordinate, produce, edit, proof and post digital and print content for the college, including paid ad placements. Assist with coordination of photography and video
content;
• Collaborate closely with college and faculty leaders to help build reputation;
• Support senior leaders for media interviews, writing projects, and other public relations-related issues;
• Support college-wide and campus events through the creation, coordination, production and proofing of event-related digital and print communications needs;
• Support in addressing needs/efforts regarding internal and external communications, including communication planning and timelines under the direction of the Director of Public Relations;
• Assist with planning, coordination and day-of execution for select college events. Day-of duties would entail: arriving early to venue, transporting or arranging the transport of supplies from the
office to the venue and back, assisting with setup, helping with coordination tasks during the event and assisting with breakdown;
• Participate in crisis communication planning and execution;
• Assists in development and distribution of event and program promotion/recruitment materials to generate media coverage and drive registrations/applications;
• Proactively writes press releases and op-ed pieces and pitch these pieces to news outlets;
• Develops and implements a plan for maintaining up to date database records for various audiences including press, elected officials, program participants and others;
• Support institutional social media accounts, including posting regularly and reporting as needed;
• Track and analyze media coverage.

Miscellaneous Duties
1. Be a collaborative and contributing member of the team
2. Performs other duties as assigned

Qualifications
• Bachelor’s degree required
• Minimum of three years relevant experience or a combination of related education and related experience
• Must have excellent writing, editing, proofreading, and verbal communications skills
• Creativity and excellent organizational skills; detail oriented
• Must be able to independently manage multiple tasks and short deadlines in high-stress situations
• Must be proficient in MS Office (Word, Excel, Powerpoint, Publisher), PhotoShop, email marketing tools, social media, and desktop publishing
• Demonstrated digital media marketing skills and be able to identify and master new communications tools quickly
• Strong interpersonal skills and be comfortable meeting and working with a broad range of people—from high-level public officials to media representatives to vendor staff to students—in a
variety of highly visible settings

Working Conditions:
While performing the duties of this job, the employee is routinely working in a normal office environment with minimal exposure to adverse conditions. The noise level in the work environment is
usually minimal.

Physical Abilities:
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job:
• Sitting for long periods of time.
• Viewing a computer screen for long periods of times.
• Limited lifting involved but not more than 10 pounds at a time