Programming & Social Media Associate, Enoch Pratt

Under the direction of the Adult Program Coordinator the Programming & Social Media Associate: – Reviews upcoming book lists to develop a keen eye for cultural programming that meets the needs and excites the minds of Baltimoreans. – Assists in managing timely correspondence with external and internal partners, in order to maintain the strong relationships that drive the partnerships. – Hosts Writers LIVE and other major adult events.Contacts local authors and schedules programs to build relationships with local writers. – Attends conferences, such as BookExpo and CityLit Festival to promote author visits to the Pratt. – Writes web content, introductions, and edits promotional flyers/brochures, Facebook events. – Creates schedule and content for Pratt Chat blog. – Tracks analytics on all social media platforms to strategize most effective ways to utilize social media to bring positive visibility to Pratt Library. – Coordinates social media strategies with branches alongside Marketing & Communications Director. – Regularly communicates with more than 25 Social Media Ambassadors across the Pratt system, sending monthly task lists to drive content from all Pratt locations to boost engagement amongst customers. – Develops best practices and content creation instructions for annual Social Media Ambassadors training to ensure best quality social media content. – Create content for all platforms including print, web, and social media. – Ability to work in a fast-paced environment, be proactive, and handle pressure in high-profile settings.Works positively and productively with other staff.
Minimum Qualifications:
B.A. degree from an accredited college or university with relevant focus. Required Knowledge, Skills and Abilities Demonstrated knowledge of adult programming trends Demonstrated knowledge of social media marketing in a library and/or academic setting. Proven experience in program coordination and project management, especially in a library or public services setting Experience in providing library or related services to diverse communities Excellent written and verbal communication skills Excellent time management skills Dynamic team player.

Under the direction of the Adult Program Coordinator the Programming & Social Media Associate:
– Reviews upcoming book lists to develop a keen eye for cultural programming that meets the needs and excites the minds of Baltimoreans.
– Assists in managing timely correspondence with external and internal partners, in order to maintain the strong relationships that drive the partnerships.
– Hosts Writers LIVE and other major adult events.Contacts local authors and schedules programs to build relationships with local writers.
– Attends conferences, such as BookExpo and CityLit Festival to promote author visits to the Pratt.
– Writes web content, introductions, and edits promotional flyers/brochures, Facebook events.
– Creates schedule and content for Pratt Chat blog.
– Tracks analytics on all social media platforms to strategize most effective ways to utilize social media to bring positive visibility to Pratt Library.
– Coordinates social media strategies with branches alongside Marketing & Communications Director.
– Regularly communicates with more than 25 Social Media Ambassadors across the Pratt system, sending monthly task lists to drive content from all Pratt locations to boost engagement amongst customers.
– Develops best practices and content creation instructions for annual Social Media Ambassadors training to ensure best quality social media content.
– Create content for all platforms including print, web, and social media.
– Ability to work in a fast-paced environment, be proactive, and handle pressure in high-profile settings.Works positively and productively with other staff.

Minimum Qualifications:

B.A. degree from an accredited college or university with relevant focus.

Required Knowledge, Skills and Abilities
Demonstrated knowledge of adult programming trends
Demonstrated knowledge of social media marketing in a library and/or academic setting.
Proven experience in program coordination and project management, especially in a library or public services setting
Experience in providing library or related services to diverse communities
Excellent written and verbal communication skills
Excellent time management skills
Dynamic team player.

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