Media Messaging and Spokesperson Training: Tips for Everyone From New PR Pros To Seasoned Veterans

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  • Media Messaging and Spokesperson Training
    October 16, 2018
    8:30 am - 10:30 am

Whether you’re training a spokesperson, working with the press for the first time, or brushing up on your media messaging, this comprehensive overview will provide helpful reminders and fresh tips for communications professionals. Learn how to craft your message, build media relationships, drive the conversation, and more.

Presenter: Carin Morrell – Public Information Officer for the Maryland Department of Health, Office of Preparedness and Response

With deep roots in Baltimore, Carin has led nationwide social media campaigns, spearheaded office-wide website redesigns, and developed branding and marketing strategy used in state political campaigns.

As the Public Information Officer for the Maryland Department of Health Office of Preparedness and Response, Carin manages all public communications related to public health emergencies for the State of Maryland. This role includes all social media, website design, media relations, graphic design, statewide training, video production, and more.

Carin is a former member of the Communications team at the Peabody Institute of The Johns Hopkins University and has produced newscasts at WBAL-TV in Baltimore.  She earned a Master’s Degree at University of Wisconsin – Madison in the top-ranked School of Journalism and Mass Communication, focusing on Political Communication, and a Bachelor’s Degree in 2011 from Loyola University Maryland with a double major in Political Science and Communication (Journalism) and a minor in Information Systems/Operations Management.

(A tour of the PVFC brand-new museum will be available following the BPRC program.)


40 E Sudbrook Lane, Pikesville, MD, 21208, U.S.