Under general supervision, reporting to the System’s Director of Media Relations, provides general support within Shared Services for Media Relations corporate and affiliate-level activities and initiatives across the University of Maryland Medical System.
Principal Responsibilities and Tasks:
The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job duties performed by personnel so classified.
- Provides support for Media Relations activities and projects, across the System’s 13 hospitals and other member organizations and business entities throughout Maryland.
- Manages the System’s media monitoring tools including Cision, Critical Mention and News Data Services, including regular reporting and tracking.
- Manages tracking of media placements and preparing regular reporting summaries to key stakeholders via daily/weekly News Now reports.
- Creates/maintains media lists for corporate and hospitals within the System.
- Develops a system to manage Patient Consent forms
- Assists Marketing and Media Relations staff with creating/managing social media posts including generating, editing, and sharing content on Facebook, Instagram, Twitter, LinkedIn and other digital platforms.
- Provides photography and videography assets for internal and external communications uses.
- Researches data and prepares PowerPoint and other presentations for Media Relations activities.
- Assists with writing news releases, reserve press statements, issues Q&As, and website copy.
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What You Need to Be Successful:
Education and Experience
- Bachelor’s degree in Journalism, English, Public Relations or a related area of study is required.
- 2-3 years of professional experience working in public relations, print or broadcast journalism or related fields, is required. Health care content experience (hospital, pharmaceutical, scientific, or medical research related) is beneficial.
Knowledge, Skills and Abilities
- Thorough knowledge of print and broadcast news media operations.
- General knowledge of health care and medicine, such as how studies are conducted, major diseases, physician specialties, and state and federal laws regarding release of information from patient medical records.
- Demonstrated proficiency in computer business systems, news media contact management software (VOCUS, Cision or similar) and website content management systems.
- Highly effective verbal and written communication skills are essential, along with good judgement and the ability to work effectively with various levels of employees and management.