THE BALTIMORE SYMPHONY ORCHESTRA and ORCHKIDS
For over a century, the BSO has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. As the largest cultural institution in Maryland, the BSO is internationally recognized and locally admired for its innovation, performances and recordings, and educational community initiatives including OrchKids. Launched in 2008, OrchKids provides children educational resources and fosters social change through the power of music in some of Baltimore’s under-resourced communities.
The Director of Communications is a leadership role regarding messaging and media outreach. This role will oversee both external and internal messaging and manage other staff who work in communications or public relations. The Director of Communications will oversee press releases and manage the media outreach strategy. This role includes but not limited to the orchestra’s bi-monthly magazine, all social media platforms and institutional messaging.
BSO: AT A GLANCE
Operating budget FY 21/22 Approximately $30million
Orchestra members: 79 Musicians, plus 2 Librarians
Administrative staff: 75 Employees
OrchKids Program Staff: 75 Team Members
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Determine and manage strategic communications campaigns, that will help further and promote organizational goals. Create community-wide, local, regional, national and international awareness about the BSO and its role as a community-focused organization.
- Perform communications research and monitor the progress and impact of the BSO’s communications strategies.
- Develop PR campaigns and media relations strategies
- Draft press releases, presentations, and speeches for CEO, Music Director, and Principal Guest Conductor.
- Report all community-related events to media through press releases, solicit and coordinate interviews and other media-related opportunities.
- Work to establish, maintain and foster good and positive media relations with media outlets.
- Support Marketing and Development department teams with consistency and quality (ex: copywriting, editing).
- Serve as point person, as needed, and provide public information by request.
- Spearhead design of in-house magazine as a primary communications tool for the organization to its concert attendees.
- Manage PR contracts/contractors
Develop PR campaigns and media relations strategies
- Track media coverage and follow industry trends
- Manage media inquiries and interview requests
- Monitor, analyze, and communicate PR results on a quarterly basis
- Manage crisis communications, current events, or challenging issues
Manage one direct report
- Create content to increase awareness of community events and activities through social media channels (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.)
- Manage social media engagement and reporting
- Implement best practices and provide reporting on social media performance
- Proactively engage diverse cultural observances (i.e., Black History Month, Women’s History Month, Indigenous Peoples Day, Juneteenth, etc.)
- Coordinate aspects of magazine production, including written content, layout, and printing.
- Coordinate photography, videography, B-roll, etc. for earned, owned, shared, and corporate purposes in coordination with Marketing
- Assist with other projects as assigned.
QUALIFICATIONS AND CAPABILITIES
- Bachelor’s degree or equivalent experience
- Excellent verbal and written communication skills
- Enthusiastic self-starter, with the ability to inspire others and lead in the development, implementation, and monitoring of a comprehensive communications plan
- Must also understand strategic and media relations planning
- Ability to create compelling stories through social media
- Edit and proofread written pieces before publication
- Thorough understanding of existing and emerging best practices, especially those specific to performing arts
- Demonstrated commitment to leadership in the areas of equity, diversity, inclusion, and access.
- Knowledge of classical music is a plus; however, having an awareness of a variety of music genres is ideal
- Some nights and weekends may be required
COMPENSATION AND BENEFITS
- Competitive base salary
- Employment agreement
- Generous employee healthcare insurance
- Comprehensive features and benefits: Medical, Dental, Vision
- deeply discounted in employee’s favor: BSO pays approximately 95% of premium costs
- Flexible Spending Accounts
- Health Savings Account
- Savings & Retirement: 403(b) with discretionary employer match (potential 5% match)
- Employee Assistance Program
- Generous Paid-Time Off (PTO)
- Three weeks’ vacation (accrued annually)
- Five personal days per year
- Eleven BSO Company Holidays
- Accrued sick days
The BSO reserves the right to amend the terms of employee programs at any time
- Deeply-discounted employee parking in adjacent covered garage ($60/month payroll deducted)
HOW TO APPLY
Please submit a cover letter, resume, and salary requirements to email@example.com.
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods, or otherwise to balance the workload.
THE BALTIMORE SYMPHONY ORCHESTRA IS AN EQUAL OPPORTUNITY EMPLOYER
The Baltimore Symphony Orchestra and OrchKids do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, differing physical abilities, genetic information, age, parental status, military service, or other non-merit factors.
The BSO is committed to improving and protecting the health of our musicians, staff, and our communities. We comply fully with the COVID-19 requirements of the state of Maryland and the city of Baltimore. It is required that employees be fully vaccinated against COVID-19 and provide proof of vaccination as a condition of employment.