Public Relations Account Executive | Strategic Marketing & PR, Fallston Group

Fallston Group (www.FallstonGroup.com), a Baltimore, Maryland-based company, is seeking
a highly motivated PR Account Executive to join its growing team in a full-time capacity. We
are seeking someone with 2-3 minimal years of relevant public relations experience, superb
writing capabilities, and the ability to multitask to provide special project and media
relations support for clients in a wide variety of industries. This is a client-facing position, so
terrific oral communications and presentation skills are imperative.
Basic responsibilities for this position include research with state-of-the-art media software
(e.g., Cision), content development, drafting press materials, conducting media relations
and driving placement activity, plus special projects, event management and general client
account support. Agency and client-facing communication experience is preferred. Ideal
candidates must demonstrate previous successes in traditional and non-traditional media
relations (digital) and be able to thrive in a small, but fast-paced culture. This position does
require some travel and occasional evening/weekend support.

GENERAL RESPONSIBILITIES
• Researching, planning and implementing public relations and marketing communication strategies, both in-house and for client accounts;
• Drafting, editing and distributing media materials and client deliverables, including press releases, media alerts, fact sheets, blogs, case studies, talking points, correspondence and letters;
• Development of various forms of content;
• Assist in fast-faced, crisis situations, when warranted;
• Developing and maintaining media contact lists using public relations software;
• Media monitoring and actively identifying client news opportunities and headlines;
• Cultivating relationships with members of the news media and directly pitching headlines and story ideas;
• Onsite media management and event support;
• Client-facing and account management;
• Maintaining the highest standards of excellence while continually over-delivering for client accounts.

QUALIFICATIONS
The ideal candidate will have:
• 2-3 years of public relations experience;
• Bachelor’s degree from an accredited institution in a related field (e.g., public relations, communication, media, journalism, marketing);
• Excellent verbal and written communication skills;
• Working knowledge of public relations software (e.g. Cision);
• Familiarity with all major social media platforms, especially Twitter;
• Proficiency in AP Style;
• Ability to effectively and clearly communicate with internal and external audiences;
• Ability to work well as part of a team and in tandem with others to accomplish unique goals;
• Ability to multitask and thrive while working under very tight deadlines;
• A desire to learn and experience all facets of traditional and new media.

ABOUT FALLSTON GROUP
Fallston Group is a Baltimore-based, global reputation agency. As much as 80% of an organization’s marketplace value comes from intangible assets such as brand equity,
intellectual capital and goodwill. Operating at the intersection of leadership, strategy and communications, Fallston Group maximizes those intangibles by focusing on three critical
areas: strategic marketing and PR, crisis and issue leadership, and safety and security. Reputations are both positively and negatively impacted by many variables. We engage with
velocity and vision while building, strengthening and defending reputations, each and every day – it’s baked into our DNA. Whether a business or personal legacy, our “why” is quite
simple – we’re driven to help others when it matters most.

FALLSTON GROUP CULTURE
At Fallston Group, we believe in:
• Embracing sound character
• Establishing a clear vision
• Providing a learning environment
• Rewarding results
• Celebrating successes
• Growing from lessons learned
• Thinking beyond self
• Aligning with credible stakeholders
• Driving growth
• Getting excited about creative opportunity
• Over-delivering for those that depend on us

Interested candidates should submit professional credentials, three writing samples, salary/benefit expectations and date of availability electronically to:
Fallston Group
c/o Human Resources Support
[email protected]
Fallston Group is an Equal Opportunity Employer