Director, Marketing and Communications
Howard County General Hospital, a 238-bed, private, not-for-profit health care provider, combines the strength of Johns Hopkins Medicine with the warmth of community care. Our beautiful suburban campus is conveniently located in Columbia, Maryland –just minutes from I-95 and Routes 100 and 29, near the Columbia Mall.
Our mission is to provide the highest quality care to our community. Our physicians, nurses and other staff members work as a team to put that mission into action so that we can offer better care, a better experience and better results to our patients. We are proud of our performance…not for what it means to us…but for what it means to you and your family and friends.
The director leads a multi-disciplinary team of marketing, communications, public relations and community outreach personnel to plan and implement strategies to grow programs and service lines, and to increase brand preference and awareness for JHM/hospital services in the HCGH marketplace. The director oversees development and implementation of a comprehensive marketing and communications plan to include strategies to grow selected services, build effective and interactive two-way communication with target audiences, including physicians, employees, patients and other stakeholders and customer, influence brand perception and affinity, create a positive image, build supportive relationships, and maintain a positive and relevant community presence. S/he will use a thorough knowledge of health care marketing, brand management, public relations and community hospitals to interact effectively with hospital senior and mid-level management, community medical staff, colleagues at other Johns Hopkins Medicine member organizations and outside contractors and consultants to achieve marketing and communications goals and objectives.
Master degree with concentration in Business, Marketing, English, Journalism or Communications; Ten (10) or more years of progressive responsibility in marketing, strategic communications, or public relations, preferably in a community hospital or health care environment, or a Bachelor degree with commensurate experience.
Excellent leadership, interpersonal skills, organizational skills, verbal and written communication skills, flexibility, diplomacy, creativity, sensitivity to public opinion are a must.
Come grow with us! We offer a convenient suburban location with free garage parking, competitive salaries, and innovative benefits including up to $10,000 per year toward your child’s college tuition.
APPLY ONLINE TODAY! www.hcgh.org
Howard County General Hospital
5755 Cedar Lane, Columbia, MD 21044