Hiring: Director Corporate Communications, Laureate Education

Dir., Corporate Communications, Laureate Education, Inc., Baltimore, MD

 

Laureate Education, Inc, is a global leader in higher education. Laureate International Universities (LIU), the company’s global network of 43 accredited, degree granting institutions of higher education located in 20 countries, serves nearly 500,000 students.  The Laureate Higher Education Group (LHEG) includes LIU’s U.S. campus-based and online institutions: Kendall College (Chicago, Illinois), NewSchool of Architecture and Design (San Diego, California), and Walden University (online).

 

Laureate Education seeks a Director of Corporate Communications to work in our Baltimore location as a member of the Corporate Communications Team, reporting to the Vice President of Corporate Communications.  The Director will develop and implement internal and external communication for national and international audiences.  He/She will develop communications for the broadest range of channels (print, broadcast, internet and intranet, social networking, conferences, direct mail, advertising, and video) based on a comprehensive understanding of the

needs and objectives of LHEG and LIU Corporate.  

 

The Director will develop and execute public and media relations strategies and tactics for LIU and LHEG institutions. This individual will be responsible for understanding target markets and collaborating with cross-functional team members to develop and implement integrated public and media relations initiatives that establish and raise brand awareness across traditional, web and social networking media. The position is also responsible for internal communications for LHEG and LIU.

 

This position is based in Baltimore, MD.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop, write and distribute compelling, effective communications materials for internal and external audiences

Obtain and share information on social, economic, and political trends that might affect our institutions

Establish and implement proactive and reactive outreach to media

Develop and recommend policies and procedures related to public information programs

Provide communications assistance/counsel upon request from various parts of the organization

Direct activities of external agencies as directed

Manage communications budgets.

Develop and implement public relations and media relations initiatives

for product launches or activities to gain brand awareness

Draft messaging, policy positioning, and speeches for company executives

 

Develop and implement public relations and media relations communications for web-based media

Develop and implement website content

Ensure audience public relations plans align with overall positioning and messaging

Work collaboratively with other marketing departments to solicit input on strategies and tactics

Work with other managers of the organization as a leader, manager, and team member to provide support and assistance as required. Supervising and directing both internal and external department personnel.

•     Assist in building and sustaining a highly capable and contributing communications function, with a culture wholly consistent with that of LIU and LHEG.

•     Solid experience (10 years) as a professional marketing/communications professional is a prerequisite for the position.

•     Broad-based businessperson with relevant experience producing a portfolio of high-quality publications.

•     Demonstrated ability to communicate effectively at all levels of an organization and gain consensus/approval on ideas and creative direction.

•     Outstanding writing and editing skills are a prerequisite for this position, as is the ability to tailor communication style to project many voices of the organization for different publications and audiences.

•     Demonstrated insight and creativity in conceiving ideas for communication content and presenting those concepts to senior-level executives and professionals for further development, refinement, and approval.

•     Outstanding project management skills, with a passion for delivering quality work on a timely and cost-effective basis.

•     Success at cultivating strong relationships, both internally and externally, and creating partnerships at all levels within the organization. The ability to bring out the best in partners and to leverage resources effectively.

Straightforward, results-driven person with the presence, wisdom, and confidence to assume a leadership role in an intellectually demanding environment.

Well-organized, outstanding synthesizer of information, with the abilityto communicate complex ideas and present recommendations diplomatically and persuasively to a variety of audiences.

A highly committed individual, with the necessary drive and stamina to respond to the demands of the organization and work collaboratively to achieve results.

Unquestionable personal integrity and credibility necessary to gain trust and commitment of individuals at all levels of the organization.

A passion for the mission of the organization 

 

OTHER DUTIES AND RESPONSIBILITIES

Obtain in-depth understanding of the company business plans and strategies.

Interface effectively with Product Management, Enrollment Management, Product Development, and Academic leadership to collaborate on key messaging and strategies to achieve media and public relations goals.

Provide feedback and direction for future programs and campaigns. Interface with academic partners to ensure clear understanding of program elements such as admissions requirements, course curriculum, program outcomes, and professional accreditations.

Execute all activities in a timely and accurate manner including status reports, expense reports, budget development, and public and media relations plans.

Measure, report and analyze all public relations and media relations activity: Quantify expected results and track performance.

 

EDUCATION and/or EXPERIENCE

The successful candidate must meet the following minimum requirements:

Minimum 10+ years in public and media relations required.

Outstanding writing and editing experience required.

Must have experience developing messaging for media, as well as significant experience proactively pitching stories to media outlets

Must have track record for writing press releases, speeches, messaging and collateral

Experience working with internet media, social networking, and viral media outlets

Experience directing, managing and implementing internal communications

Exceptional problem solving and analytic skills.

Possess strong leadership abilities in the areas of managing andexecuting communications programs and tactics.

Must have experience developing and managing a budget and understanding financial implications of public relations and media relations programs.

 

Experience managing strategic projects, ability to understand big picture.

Strong presentation and meeting facilitation skills.

Strong relationship building skills.

A good listener, collaborator, and influencer.

High level of enthusiasm, functions well in a team-driven and highly dynamic environment.

Strong organizational, prioritization and time management skills.

Knowledge of higher education markets is a plus; Previous experience in the higher education marketplace is a plus as well.

 

PLEASE APPLY ONLINE AT

https://sh.webhire.com/servlet/av/jd?ai=737&ji=2357765&sn=I