Hiring: Dir. of Marketing & Communications, Maryvale Prep.

Director of Marketing & Communications, Maryvale Preparatory
School, Brooklandville, MD

General Responsibilities:

Maryvale Preparatory School seeks an experienced and dynamic Director of Marketing and Communications.  The Director of Marketing & Communications will coordinate all marketing, public and media relations, and digital and print publications for Maryvale with the highest level of professionalism and confidentiality.  This position isresponsible for planning and implementing Maryvale’s marketing and communication programs, and is ideal for someone who is visionary,
enthusiastic and collaborative.  The individual in this position will communicate regularly with the general public, parents, alumnae, trustees, volunteers, administrators, and faculty and staff.  She/he will insure that Maryvale’s brand identity is maintained for all academic and co-curricular activities, special events, recruiting and fundraising initiatives, etc. She/he will represent the Office of Development, specifically, and the Maryvale community at-large to internal and external audiences.  The successful candidate will be highly organized and attentive to detail.  She/he will possess excellent written and verbal communication skills, and have the knowledge and expertise needed to reach targeted audiences using  web-based/social
network media and communications.  The person in this position must also have a strong commitment to the Maryvale mission and philosophy.

The Director of Marketing & Communications reports to the Director of Development.  This exempt position is full-time and requires flexibility to attend early morning, evening and weekend meetings and functions.

Specific Responsibilities:

Marketing:
The Director of Marketing & Communications will collaborate with the Director of Development and the Director of Admissions to develop and implement a comprehensive marketing and communications plan for Maryvale Preparatory School that will promote the institution, its mission and programs.

Public and Media Relations:
• Develop and implement an annual marketing plan and an annual communications plan for the Maryvale community.
• Maintain good working relationships with print and broadcast media, Maryvale alumnae and parents, Maryvale Board of Trustees and volunteer leaders, administrators, faculty and staff.
• Coordinate media relations: maintain a media database, develop working relationships with targeted media, initiate story ideas and write press releases.
• Assist the administration in issues of crisis management and communication.
• Assist the Director of Admissions in developing recruiting materials and initiatives and creating an overall marketing strategy for the institution.
• Review and assist in production of event programs, invitations and other accompanying materials.
• Attend school events and special programs; arrange for photography or take photos as appropriate.
• Update and maintain press clippings file, both print and video.
• Serve as editor and primary writer of the Maryvale website. Maintain and coordinate content development and necessary updates.
• Oversee design and installation of permanent and promotional signage on campus.
• Develop and manage the marketing and communications budget with the Director of Development.
• Attend Development Office Staff meetings.

Publications
• Annually review all internal and external publications and provide coordination to present a single cohesive identity to internal and external audiences.
• Create, edit and publish Parents’ Newsletter (an e-newsletter) monthly.
• Write, edit and publish the Maryvale Messenger three times annually, including an annual report issue.
• Create, write, edit and publish Maryvale Viewbook in cooperation with the Director of Admissions.  Update Viewbook inserts annually.
• Consult with Director of Development concerning content, design and photography for all publications.
• Collaborate with and assist administration, departments and school organizations regarding the development and publication of school materials.
• Arrange for professional photography and competitive printing bids for publications.
• Coordinate mail house activities with other departments as needed.
• Perform other duties as deemed necessary.

Qualifications:
The Director of Marketing & Communications will possess a Bachelor’s degree in Public Relations, Communications, Business, Marketing or Journalism.  A minimum of three years professional experience is required.  The candidate must be proficient in the use of computer and digital programs, including MS Office, Photoshop, InDesign, Illustrator, Acrobat, and other new media applications

Key Working Relationships:
The Director of Marketing & Communications comes into contact with many people.  Key working relationships include:
• Internal: – President/Headmistress, Director of Development and Development Staff, Administrative Personnel, Guidance Personnel, Business Office Personnel, Faculty/Staff, Board of Trustees, Volunteers, Parents’ Clubs, Alumnae Association, Students.
• External – Print and Media Personnel, Marketing and Public Relations Personnel, Community Leaders, Priests and Diocesan Officials.

The job is in Baltimore County, MD
Candidates can send a cover letter and resume to kilduffk@maryvale.com OR Kelley Kilduuff, Director of Development, Maryvale Preparatory School, 11300 Falls Rd., Brooklandville, MD  21022.